By Leena Rao
AT&T (T) has suddenly realized the power of mobile commerce, most recently partnering with with Placecast to deliver special offers and discounts to consumers via their mobile phones when they are near a participating store or brand. Today, the telecommunications company is announcing a new service, powered by mobile commerce software platform Digby, which helps retailers design, deploy and manage mobile commerce web sites and rich applications optimized for smartphones.
Digby Mobile Commerce from AT&T helps retailers create mobile websites that display rich product images and live catalogs, expands the ways they can buy from merchants and more. Digby also allows retailer to create native applications, and tap into both its mobile barcode service and the ShopAlerts service to
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